Our dyed-in-the-wool leaders: the original and distinctive DEHA treatment
The DEHA Heritage Sportswear
The garment dyeing process is much more than just a coloring technique for DEHA; it's a distinctive procedure that characterizes an average of 60% of the garments in our collections for over twenty years, imparting a unique identity to our pieces. This practice allows us to preserve the original characteristics of the fabrics, maintaining the shape and softness of the garments. Additionally, it provides us with the freedom to create a wide range of colors, ensuring that each piece is unique and original.
Advantages of Garment Dyeing
Garment dyeing occurs at the end of the production cycle, allowing us to tailor our garments to current trends and draw from an infinite color palette. This also enables us to minimize waste and satisfy customers by accommodating individual preferences. Additionally, garment-dyed t-shirts, sweatshirts, and pants boast a vintage look and a soft touch, thanks to the washing procedure that enhances the fabric's personality and the distinctive brand of sportswear.
Environmental Commitment in Dyeing
Our commitment to a more sustainable fashion is also reflected in our choices regarding dyeing techniques. We carefully select dyes to reduce the environmental impact of our dyeing processes. Our dyeing facility - Intex S.r.l. - is part of the ZDHC Roadmap to Zero program, committed to a sustainable future. We consistently strive to adopt eco-friendly technologies and practices, ensuring that every stage of production respects the environment and the health of people.